Elon Musk Calls Advertisers “Oppressors” After Comcast, IBM, and NBC Universal Abandon X

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The owner of X social media platform, Elon Musk, just can’t seem to catch a reprieve. After being accused of both anti-Semitism as well as supposedly pandering to the Jewish lobby, Musk now finds himself in an unenviable position of trying to soothe the tempers of agitated advertisers, who seem intent on jumping the proverbial ship.

As we hinted in a recent post, Elon Musk recently waded into the controversy surrounding the Gaza war by responding in the affirmative to an X post that accused the Jewish communities of pushing “dialectical hatred” against the whites.

Amid allegations of supporting anti-Semtism, Elon Musk clarified that he is against racism of any kind.

Meanwhile, after banning certain terms and their euphemism that imply genocide of the Jewish people, Elon Musk found himself in the unenviable position of having to face criticism from both sides of the proverbial aisle on the Gaza war.

This brings us to the crux of the matter. Comcast and NBC Universal have now halted all advertisements on X.

Additionally, IBM has also halted all advertisements after some anti-Semitic content was found displayed adjacent to IBM’s adverts on X.

It seems Elon Musk has had enough and now intends to lob a “thermonuclear” lawsuit against Media Matters for waging a “fraudulent attack” against X.

Elon Musk also called advertisers “oppressors” of freedom of speech.

It was not that long ago when Elon Musk had gone full scorched earth against the Anti-Defamation League (ADL) for wiping “half the value” of X by encouraging advertisers to abandon the social media platform.

As we noted in an earlier post, 37 of the top 100 advertisers of the pre-Musk era refused to spend a single dime on X in the first quarter of 2023, and another 24 advertisers in this list curtailed their ad spend on the platform by around 80 percent. Most of these advertisers had resumed their activity on X by Q2. However, the ongoing crisis might again reinvigorate a collective boycott against the social media platform.


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